# identity.md

## Organization Overview
- **Company Name:** MINUS-8
- **Mission:** To build the next generation of timepieces, designing watches that stand the test of time. MINUS-8 challenges the commoditization of the analog watch market, pushing watch design forward, and delivering ultra-reliable products at attainable price points. We create original and reliable watches, without compromise, building ultra-durable dive and field watches designed to go everywhere.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2013, with the team based in California.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Key team members include Mike, Dana, and Shea.
- **Team Structure and Departments:** The team is based in California.
- **Company Culture and Values:** Dedicated to innovation, quality, reliability, and accessibility in watch design, challenging market norms to deliver superior products.

## Operations & Structure
- **Business Model and Operational Approach:** Focused on delivering ultra-reliable products at attainable price points.
- **Location(s) and Geographic Presence:** Team is based in California.
- **Key Partnerships and Affiliations:** Details forthcoming.